(1) Strategy
In this phase we will define how your organization wishes to be perceived by consumers. What makes it unique? What do you want people to think about your product or service? This will be the foundation of the brand.
(2) Execution
Based on the research, strategic design solutions will be explored. Multiple routes will be presented and the selected will be developed further. This includes low, mid and high fidelity wireframes, animations and visualisations.
(3) Launch
This is the phase where the launch communication plan will be developed. The key messages will be defined and tailored to the audience. Brand guidelines are prioritised to keep the future of the brand intact.